With my background in film production, I couldn't help but create a film themed brewery. The marketing is geared towards movie buffs of all legal drinking ages. The brewery is based in Port Moody's own "brewers row", a growing hub for craft brewing in the lower mainland.
Based on my research, beer packaging can range from very minimal designs to graphic heavy packaging. I chose to go more graphic to contrast with the Port Moody competitors, that tend to favour a more minimalist design.
Colours for the branding and labels were chosen based on the beer type and their film muse, changing as the beer type changes.
Time: 2 weeks
Programs: Adobe Illustrator, Adobe Indesign, Adobe Photoshop